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。51吃瓜对此有专业解读
北美市场是全球XR产业的核心阵地之一。尽管当下Meta仍然处于领先位置，但竞争格局正在发生变化。2025年5月，谷歌在其开发者大会上正式发布与XREAL联合打造的AR眼镜——Project Aura；在12月的The Android Show大会上，谷歌正式揭晓了Project Aura项目及其背后的Android XR系统关键细节。这一发布不仅标志着谷歌在XR与AI融合领域迈出了关键一步，更意味着其旗舰AI模型Gemini首次真正拥有了“看见世界”的能力，加速Android XR生态在消费级与企业级市场的落地与普及。
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"It depends on the scale at which it happens," says Jackson of Capital Economics.